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By Adam Stephen
Organic consumers want a simple labelling system for produce.Currently there's no uniform label for organic produce, and consumers are confronted with different labels depending on which company certified the product.An Organic Federation of Australia commissioned Newspoll survey found over 70 per cent of regular buyers just want to see the words 'certified organic' on the produce.OFA chairman André Leu says the industry needs to take on the advice. "Everywhere where it's been put in, for instance when Germany did it, organic sales skyrocketed. In the USA they just have one logo and the same thing has happened there. What happens is, when consumers know one logo, it makes it very easy for them to have confidence in the product that this product is a genuine certified organic product."
In this report: OFA chairman André Leu
Organic consumers want a simple labelling system for produce.Currently there's no uniform label for organic produce, and consumers are confronted with different labels depending on which company certified the product.An Organic Federation of Australia commissioned Newspoll survey found over 70 per cent of regular buyers just want to see the words 'certified organic' on the produce.OFA chairman André Leu says the industry needs to take on the advice. "Everywhere where it's been put in, for instance when Germany did it, organic sales skyrocketed. In the USA they just have one logo and the same thing has happened there. What happens is, when consumers know one logo, it makes it very easy for them to have confidence in the product that this product is a genuine certified organic product."
In this report: OFA chairman André Leu
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