Tasmania Represented at Asia Fruit Logistica, Hong Kong

Fruit Growers Tasmania will exhibit at Asia’s largest fruit trade show in Hong Kong from September 10th to 12th.
The Minister for Primary Industries and Water, David Llewellyn, said today that this would greatly enhance Tasmania’s fruit export industry.
“Asia is seen as increasingly important to Tasmanian producers due to rising affluence in many countries, economies of freight, increasing market access and the increasing prevalence of the modern supermarket and improved cold chain,” Mr Llewellyn said.
“Asia Fruit Logistica is expected to attract over 5000 trade visitors from over 50 different countries.
“To have Fruit Growers Tasmania there exhibiting and actively promoting Tasmanian apples, cherries and stonefruit is sure to lift our industry’s profile.
“Tasmania’s cherry and stonefruit exports have increased over the last five years.
“However, with increasing production it is important that our export markets expand at a similar rate to production, in order to relieve pressure on the domestic market.”
This is only the second time the trade show has been held in Asia. It has already seen a 70% increase in exhibitors from last year’s event in Bangkok.
Fruit Growers Tasmania are attending Asia Fruit Logistica for the first time as an exhibitor, as part of a commitment to expand exports significantly over the next five years.
Lucy Gregg, Business Development Manager of FGT, believes that Tasmania’s pristine environment and modern production techniques ideally place us to sell fruit in an increasingly food safety conscious market.
“Tasmania’s climate allows it to be an attractive new player in Asia’s cherry and stonefruit market,” Ms Gregg said.
Ms Gregg can be contacted on 0408 977 725.