By Cameron Wilson
Tuesday, 15/07/2008
Gift packs featuring our best produce could be the secret to selling more Tasmanian fruit for a better price in Asia.Representatives from Fruit Growers Tasmania are currently on tour meeting with importers and big supermarkets in Korea, Japan, Taiwan and Hong Kong.The aim is to grow the export market for Tassie cherries, apples and maybe even apricots. Lucy Gregg from Fruit Growers Tasmania says gift packs are one option to add value."One of the things we've been discussing with supermarket chains is wether there's potential to maybe send bulk fruit and actually they do the value adding over here.Therefor, you've actually got packaging and size and concept that they can sell within their own country, so every different country and every different supermarket has its own way of .... understanding the demographic of their consumers."
In this report: Lucy Gregg, business development manager with Fruit Growers Tasmania
Tuesday, 15/07/2008
Gift packs featuring our best produce could be the secret to selling more Tasmanian fruit for a better price in Asia.Representatives from Fruit Growers Tasmania are currently on tour meeting with importers and big supermarkets in Korea, Japan, Taiwan and Hong Kong.The aim is to grow the export market for Tassie cherries, apples and maybe even apricots. Lucy Gregg from Fruit Growers Tasmania says gift packs are one option to add value."One of the things we've been discussing with supermarket chains is wether there's potential to maybe send bulk fruit and actually they do the value adding over here.Therefor, you've actually got packaging and size and concept that they can sell within their own country, so every different country and every different supermarket has its own way of .... understanding the demographic of their consumers."
In this report: Lucy Gregg, business development manager with Fruit Growers Tasmania
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