Posts
After a hugely successful two weeks in the United States earlier this year, Tasmania has again made its mark internationally, this time in Canada as part of G’day Vancouver Australia Week 2008.
The Minister for Economic Development and Tourism, Paula Wriedt, said Tasmania even had the jump on other Australian destinations this year thanks to a two-week pre-event promotion on CityTV Vancouver.
From 19 March, CityTV’s popular breakfast program, Breakfast Television, promoted the Hunt Down Under Sweepstakes – a week-long competition for one CityTV viewer to win a holiday for two to Tasmania.
“Tasmania was the Australian destination on Canadian lips even before G’day Vancouver officially started on 4 April,” Ms Wriedt said.
“In addition to the Tasmanian holiday promotional clips and live on-air announcements, CityTV also broadcast a Discover Tasmania commercial produced specifically for the North American market,” Ms Wriedt said.
In another major coup, Tasmania was offered the position of presenter at Australia Week’s only gala event, the Penfolds Macquarie Wild Tasmania gala dinner.
“Approximately 250 high-profile guests attended including Canadian business leaders such as CanWest Media and Macquarie North America, tourism partners, Aussie Specialist travel agents and senior government officials such as the Australian High Commissioner,” Ms Wriedt said.
“They were treated to Tasmanian gift bags, a 15-minute Tasmania presentation, and promotional Tasmania footage surrounded them on giant screens.
“They were also treated to a taste of some of Tasmania’s world-class cuisine including smoked trout and gourmet cheese.
“Former Australian of the Year and eminent environmentalist, Tim Flannery, presented the keynote address, and Tasmania’s own Hollywood movie star, Rachael Taylor, was officially recognised as a Tasmanian ambassador,” Ms Wriedt said.
Australia Week saw the launch of a three-month long exhibition of Australia’s unique wildlife and natural environment at Vancouver’s iconic Science World: Planet Oz – Walk on Australia’s Wild Side.
Ms Wriedt said the Tasmanian exhibit is the cornerstone for the entire exhibition and highlights the unique challenge we face to protect the iconic Tasmanian devil.
It is anticipated 125,000 people will visit the exhibition over the three months.
“Tasmania was involved in numerous media events and promotional activities throughout the four-day program, organised each year by Tourism Australia,” Ms Wriedt said.
“And Tasmania’s Canadian exposure won’t end with the completion of G’day Vancouver.
“Tourism Tasmania has developed an advertisement for Australian feature in the April edition of the Canadian Traveller, the country’s only destination focused travel trade publication,” Ms Wriedt said.
The Minister for Economic Development and Tourism, Paula Wriedt, said Tasmania even had the jump on other Australian destinations this year thanks to a two-week pre-event promotion on CityTV Vancouver.
From 19 March, CityTV’s popular breakfast program, Breakfast Television, promoted the Hunt Down Under Sweepstakes – a week-long competition for one CityTV viewer to win a holiday for two to Tasmania.
“Tasmania was the Australian destination on Canadian lips even before G’day Vancouver officially started on 4 April,” Ms Wriedt said.
“In addition to the Tasmanian holiday promotional clips and live on-air announcements, CityTV also broadcast a Discover Tasmania commercial produced specifically for the North American market,” Ms Wriedt said.
In another major coup, Tasmania was offered the position of presenter at Australia Week’s only gala event, the Penfolds Macquarie Wild Tasmania gala dinner.
“Approximately 250 high-profile guests attended including Canadian business leaders such as CanWest Media and Macquarie North America, tourism partners, Aussie Specialist travel agents and senior government officials such as the Australian High Commissioner,” Ms Wriedt said.
“They were treated to Tasmanian gift bags, a 15-minute Tasmania presentation, and promotional Tasmania footage surrounded them on giant screens.
“They were also treated to a taste of some of Tasmania’s world-class cuisine including smoked trout and gourmet cheese.
“Former Australian of the Year and eminent environmentalist, Tim Flannery, presented the keynote address, and Tasmania’s own Hollywood movie star, Rachael Taylor, was officially recognised as a Tasmanian ambassador,” Ms Wriedt said.
Australia Week saw the launch of a three-month long exhibition of Australia’s unique wildlife and natural environment at Vancouver’s iconic Science World: Planet Oz – Walk on Australia’s Wild Side.
Ms Wriedt said the Tasmanian exhibit is the cornerstone for the entire exhibition and highlights the unique challenge we face to protect the iconic Tasmanian devil.
It is anticipated 125,000 people will visit the exhibition over the three months.
“Tasmania was involved in numerous media events and promotional activities throughout the four-day program, organised each year by Tourism Australia,” Ms Wriedt said.
“And Tasmania’s Canadian exposure won’t end with the completion of G’day Vancouver.
“Tourism Tasmania has developed an advertisement for Australian feature in the April edition of the Canadian Traveller, the country’s only destination focused travel trade publication,” Ms Wriedt said.
No comments:
Post a Comment