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More than two million Chinese are being urged to travel to Tasmania to experience one of the world’s Last Paradises.
The Minister for Economic Development and Tourism said the series of five half-hour travel programs on Tasmania began in late February on TVB, the most influential television station in Hong Kong.
“Tasmania was one of only two international destinations chosen by TVB to launch its first high-definition travelogue - the nature-based Last Paradise series,” Ms Wriedt said.
“The only other international destination was the Seychelles Island.
“This is such an incredible opportunity for Tasmania because not only does TVB have an immediate household audience of 2.1 million people, but its cable network in China reaches 60 million households worldwide,” Ms Wriedt said.
The program stars celebrity Eason Chan – an acclaimed singer and actor on the threshold of major stardom.
“He was so impressed with Tasmania that he also included shots taken here in his latest music video.”
Ms Wriedt said Tourism Tasmania supported TVB’s visit through its Visiting Journalist Program.
The crew travelled the State in November 2007 to work on filming Last Paradise.
“The program also includes a competition to win a holiday in Tasmania, and contains a range of holiday packages.
“The Last Paradise series adds enormous value to the many promotional activities Tourism Tasmania undertakes in the south-east Asian market, including recent Tasmanian articles in Singapore’s Business Times, Today Newspaper and the Straits Times, Action Asia, Elle Magazine and the Brunei Times,” Ms Wriedt said.
It also comes hot on the heels of a recent visit to Tasmania by five of Hong Kong’s leading executive chefs, who toured the State and sampled our superb natural produce.
“Hong Kong is Tasmania’s second largest export destination, worth $487 million a year. However it currently provides only a few thousand visitors to the State each year,” Ms Wriedt said.
“Programs like these can only help encourage more visitors from this market.
“It’s an expensive market to advertise in, so the smarter Tasmania can be in promoting itself, the further its collective marketing dollar goes,” Ms Wriedt said.
The Minister for Economic Development and Tourism said the series of five half-hour travel programs on Tasmania began in late February on TVB, the most influential television station in Hong Kong.
“Tasmania was one of only two international destinations chosen by TVB to launch its first high-definition travelogue - the nature-based Last Paradise series,” Ms Wriedt said.
“The only other international destination was the Seychelles Island.
“This is such an incredible opportunity for Tasmania because not only does TVB have an immediate household audience of 2.1 million people, but its cable network in China reaches 60 million households worldwide,” Ms Wriedt said.
The program stars celebrity Eason Chan – an acclaimed singer and actor on the threshold of major stardom.
“He was so impressed with Tasmania that he also included shots taken here in his latest music video.”
Ms Wriedt said Tourism Tasmania supported TVB’s visit through its Visiting Journalist Program.
The crew travelled the State in November 2007 to work on filming Last Paradise.
“The program also includes a competition to win a holiday in Tasmania, and contains a range of holiday packages.
“The Last Paradise series adds enormous value to the many promotional activities Tourism Tasmania undertakes in the south-east Asian market, including recent Tasmanian articles in Singapore’s Business Times, Today Newspaper and the Straits Times, Action Asia, Elle Magazine and the Brunei Times,” Ms Wriedt said.
It also comes hot on the heels of a recent visit to Tasmania by five of Hong Kong’s leading executive chefs, who toured the State and sampled our superb natural produce.
“Hong Kong is Tasmania’s second largest export destination, worth $487 million a year. However it currently provides only a few thousand visitors to the State each year,” Ms Wriedt said.
“Programs like these can only help encourage more visitors from this market.
“It’s an expensive market to advertise in, so the smarter Tasmania can be in promoting itself, the further its collective marketing dollar goes,” Ms Wriedt said.
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