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The new executive officer of Wine Industry Tasmania believes the state is a good position to capitalise on the growing reputation of its cool-climate wines.
Stuart Nettlefold, who has had more than 20 years experience as a business manager and marketing consultant in the wine industry, will take on the job from next Monday.
He says Tasmania is gaining a reputation as a producer of high-quality 'top end of the market' sparkling and pinot noir varieties.
Mr Nettlefold says with a record harvest likely this year, Tasmanian wines could gain market share in mainland wine growing areas affected by drought.
"A lot of those mainland areas are facing big issues with drought and climate change so I think from Tasmania's point of view that's certainly one advantage we can play on in that again, sort of focussing on that cool climate super premium positioning," he said.
Mr Nettlefold expects Tasmania's wine production to double over the next few years.
"I believe already for 2008 it's looking like a bumper vintage," he said.
"For example the estimate at the moment is it is going to be the biggest ever of 7,000 tonnes, and that compares to 2007 where the production was just over 5,000 tonnes, so that's nearly a 40 per cent increase."
Mr Nettlefold replaces Allison Williams, who held the position since the new industry body was created in 2006.
Stuart Nettlefold, who has had more than 20 years experience as a business manager and marketing consultant in the wine industry, will take on the job from next Monday.
He says Tasmania is gaining a reputation as a producer of high-quality 'top end of the market' sparkling and pinot noir varieties.
Mr Nettlefold says with a record harvest likely this year, Tasmanian wines could gain market share in mainland wine growing areas affected by drought.
"A lot of those mainland areas are facing big issues with drought and climate change so I think from Tasmania's point of view that's certainly one advantage we can play on in that again, sort of focussing on that cool climate super premium positioning," he said.
Mr Nettlefold expects Tasmania's wine production to double over the next few years.
"I believe already for 2008 it's looking like a bumper vintage," he said.
"For example the estimate at the moment is it is going to be the biggest ever of 7,000 tonnes, and that compares to 2007 where the production was just over 5,000 tonnes, so that's nearly a 40 per cent increase."
Mr Nettlefold replaces Allison Williams, who held the position since the new industry body was created in 2006.
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